Bibliographic Database

Found 17 results
Filters: Author is Unnikrishnan, Roshny  [Clear All Filters]
2016
Unnikrishnan, R., and L. Jagannathan, "An empirical study on Consumer adoption of Mobile Payments", Fourth International Analytics conference (ICBAI 2016), Indian Institute of Science (IISC), Bangalore, 2016.
2014
Unnikrishnan, R., and L. Jagannathan, "Does adoption of radical product innovation in banking sector impact financial inclusion at the bottom of the economic pyramid?", 9th Annual International Conference on Public Policy and Management (CPP), Indian Institute of Management, Bangalore, 2014.
2013
Unnikrishnan, R., "Blue Oceans of urban affordable apartments", International Journal of Research in Commerce, Economics and Management, vol. 6, issue 1, pp. 136 -139, 2013.
Unnikrishnan, R., "Frugal Product innovation in urban affordable housing – with special reference to the bottom of the economic pyramid", Adarsh Journal of Management Research, vol. 6, issue 2, pp. 48-57, 2013.
Unnikrishnan, R., "Green Branding Strategy – A study of customer perception on Eco – Labeling", ELK Asia Pacific Journal of Marketing and Retail Management, vol. 1, issue 10, pp. 158 – 166, 2013.
Unnikrishnan, R., and L. Jagannathan, "Impact of Radical Product Innovation Strategy on Social Inclusion at the Bottom of the Economic Pyramid", India and Indigenous strategies: Published by IIM Kozhikode in association with Strategic Management Form, 2013.
Unnikrishnan, R., and L. Jagannathan, "Impact of Radical Product Innovation Strategy on Social Inclusion at the Bottom of the Economic Pyramid", XVI Annual Convention at IIM Kozhikode, IIM Kozhikode in association with Strategic Management Forum, 2013.
Unnikrishnan, R., and L. Jagannathan, "Social Inclusion at the Bottom of the economic pyramid as a mediator in Global Human Development", First International Analytics Conference, Indian Institute of Management, Bangalore, 2013.
Unnikrishnan, R., and L. Jagannathan, "UIDAI – role of Technology in Financial Inclusion with special reference to BRICS nations and the Bottom of the Economic Pyramid Concept", Association of International Business (AIB) Annual Conference at IIM bangalore, Indian Institute of Management, Bangalore, 2013.
2012
Unnikrishnan, R., "Enabling financial Inclusion at the bottom of the economic pyramid", Radix International Journal of Research In Social Science, vol. 1, issue 10, pp. 257 -270, 2012.
Unnikrishnan, R., "Innovative product strategies in India for the bottom of the Pyramid", National conference at MS Ramaiah Institute of Management, MS Ramaiah Institute of Management, 2012.
Unnikrishnan, R., "A Study on customer awareness of green marketing and green brand effectiveness", Excel International Journal of multidisciplinary Management studies, vol. 1, issue 10, pp. 325-335, 2012.
2011
Unnikrishnan, R., "Impact of green marketing on consumer perception and choice", M S Ramaiah Management Review, vol. 3, issue 2, pp. 80-86, 2011.
2009
Unnikrishnan, R., "Identification of Blue Ocean strategy in India", International Conference by NASMEI and Great Lakes Institute, Great Lakes Institute of Management, 2009.